The Gendel Girls

4 powerful women sharing 2 things in common: DNA and an obsession with intimates. Millions of bras and panties. 22 years in business. 4 personalities. 1 Boss/Mom. Countless bottles of wine.

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    • Kathy
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    • Laurissa
    • Catherine
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It’s All About Those Numbers

The Gendel Girls Patents

Our Important Moments

First On Air Date

October 26, 1994

First On Air Date

First on Air Date featuring Kathy – “Mother Hen,” founder and CEO. Went on in the middle of the night (2am) on QVC and sold $138K in Breezies® panties in 7 minutes.

Kalina Joins

December 12, 2000

Kalina Joins

Kalina joined in at 22 years old and is now the Chief Operating Officer

First Bra Sold

August 25, 2001

After selling panties for 7 years, the Gendel Girls introduce their first bra collection.

Laurissa Joins

February 22, 2005

Laurissa Joins

Laurissa joined in at 21 years old and is now the President.

Catherine Joins

April 16, 2009

Catherine Joins

Catherine joined in 2009 at 20 years old and is now the VP of Creative Marketing

Largest Sales Volume Day

June 24, 2016

Largest Sales Volume Day

Over a 24-hour period, was Gendel Girl’s largest volume day in their 22 years on QVC for their Breezies® line.

Umang Shah Joins

July 12, 2016

Umang Shah joined in as Acting Global CMO.

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